Mompreneur Hits Pay Dirt After Losing It All

For Las Vegas entrepreneur Richelle Shaw, dating three men in three cities didn’t add up to a winning proposition at first. No, this isn’t a Sex and the City rerun; it really happened and, after a few major bumps in the road, there is a happy ending.

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What is unique or special about your business that gives it an edge over your competitors?

SHAW: I understand how to market. The customers drive my business. Actually, the results from marketing campaigns drive my business. Not what I think, not what my friends or staff think.

Recent breakthrough?
SHAW: I understand that what I did was unique, and it was actually a template for business building. People kept asking me how did I do it, and I started coaching and consulting entrepreneurs to do the same things. The best thing is that now I have consulted with entrepreneurs in more than 47 different businesses and determined that no business is different. My strategies and techniques work for any kind of business.

Tags: business